Business Ethics - Reputation
Course ID: 260209 0101 894Proj
Course Dates : 09/02/2026 Course Duration : 5 Studying Day/s Course Location: London, United Kingdom
Language: Bilingual
Course Category: Professional and CPD Training Programs
Course Subcategories:
Business Decision Making Governance & Compliance Professional Practice & Standards Risk Management Strategic Management
Course Certified By: Projacs Academy & LondonUni - Executive Management Training
* Professional Training and CPD Programs
Leading to:
Executive Diploma Certificate
Leading to:
Executive Mini Masters Certificate
Leading to
Executive Masters Certificate
Certification Will Be Issued:
From London, United Kingdom
Course Fees:
VAT varies by course location and participant nationality.
Date has passed please contact us Sales@e-s-hub.com
Introduction
This five-day course shows how reputation affects legal standing, customer trust, and commercial value. It teaches practical methods to identify and reduce reputational risk. Participants work through real cases, tools, and decision exercises. The aim is better decisions that preserve trust and limit harm.
Objectives
1. Assess reputation risks across products, operations, and communications using a structured framework.
2. Design and apply an ethics-led decision process for high-risk situations and escalation.
3. Create stakeholder maps and targeted communication plans for potential and active incidents.
4. Integrate compliance, legal, and corporate policy checks to reduce regulatory and litigation exposure.
5. Define measurable reputation indicators and prepare concise reports with recommended actions for senior leaders.
2. Design and apply an ethics-led decision process for high-risk situations and escalation.
3. Create stakeholder maps and targeted communication plans for potential and active incidents.
4. Integrate compliance, legal, and corporate policy checks to reduce regulatory and litigation exposure.
5. Define measurable reputation indicators and prepare concise reports with recommended actions for senior leaders.
Who Should Attend
1. Head of Ethics & Compliance
2. In-house General Counsel or Senior Legal Counsel
3. Director of Corporate Communications or Public Relations
4. Head of Risk Management or Chief Risk Officer
5. Business Unit Director / Operations Manager with P&L responsibility
Training Method
• Pre-assessment
• Live group instruction
• Use of real-world examples, case studies and exercises
• Interactive participation and discussion
• Power point presentation, LCD and flip chart
• Group activities and tests
• Post-assessment
If Applicable:
• Each participant receives a 7” Tablet containing a copy of the presentation, slides and handouts
Program Support
This program is supported by:
* Interactive discussions
* Role-play
* Case studies and highlight the techniques available to the participants.
Course Agenda
Daily Schedule (Monday to Friday)
- 09:00 AM – 10:30 AM Technical Session 1
- 10:30 AM – 12:00 PM Technical Session 2
- 12:00 PM – 01:00 PM Technical Session 3
- 01:00 PM – 02:00 PM Lunch Break (If Applicable)
- Participants are expected to engage in guided self-study, reading, or personal reflection on the day’s content. This contributes toward the CPD accreditation and deepens conceptual understanding.
- 02:00 PM – 04:00 PM Self-Study & Reflection
Please Note:
- All training sessions are conducted from Monday to Friday, following the standard working week observed in the United Kingdom and European Union. Saturday and Sunday are official weekends and are not counted as part of the course duration.
- Coffee and refreshments are available on a floating basis throughout the morning. Participants may help themselves at their convenience to ensure an uninterrupted learning experience Provided if applicable and subject to course delivery arrangements.
- Lunch Provided if applicable and subject to course delivery arrangements.
Week 1
Day 1 – Business Ethics and Corporate Reputation
1. Foundations of Business Ethics
- Principles of ethical business conduct
- Ethics versus compliance
- The value of corporate reputation
2. Reputation Risk
- Sources of reputational risk
- Internal and external risk factors
- Consequences of reputational damage
3. Ethical Decision-Making
- Ethical decision frameworks
- Balancing stakeholder interests
- Accountability and transparency
Day 2 – Identifying and Managing Reputation Risks
1. Reputation Risk Assessment
- Risk identification techniques
- Risk evaluation criteria
- Prioritising reputation threats
2. Stakeholder Analysis
- Identifying key stakeholders
- Understanding stakeholder expectations
- Building stakeholder trust
3. Governance and Compliance
- Corporate policies and codes of conduct
- Regulatory compliance requirements
- Legal responsibilities and ethical obligations
Day 3 – Crisis Communication and Incident Management
1. Reputation Crisis Management
- Types of reputation incidents
- Incident response planning
- Escalation procedures
2. Communication Strategies
- Internal communication during crises
- External media communication
- Managing public perception
3. Practical Case Studies
- Analysing real reputation failures
- Lessons learned from successful responses
- Best practices in crisis management
Day 4 – Building and Protecting Organisational Trust
1. Ethical Leadership
- Leadership behaviours that build trust
- Promoting an ethical culture
- Leading by example
2. Reputation Monitoring
- Reputation performance indicators
- Customer and stakeholder feedback
- Media and social media monitoring
3. Preventive Risk Management
- Integrating ethics into operations
- Continuous compliance monitoring
- Strengthening organisational resilience
Day 5 – Reputation Strategy and Continuous Improvement
1. Reputation Management Framework
- Developing a reputation strategy
- Assigning roles and responsibilities
- Measuring long-term performance
2. Reporting to Senior Management
- Preparing executive reputation reports
- Presenting risks and recommendations
- Supporting strategic decision-making
3. Practical Workshop
- Developing a reputation risk management plan
- Responding to a simulated reputation crisis
- Course review and action planning
